Nike TOMA NYC transformed an urban site into a temporary football destination centered around a custom-built 1,000-person stadium. Surrounding the pitch, a curated night market featured 15 partner booths alongside rotating activations that evolved throughout the event, creating a dynamic experience that encouraged guests to return across multiple days. As Spatial Design Director at Blue Revolver, I led the project from concept through execution, developing the overall spatial strategy, stadium design, night market layout, design and guest journey. The experience was designed to adapt daily, including a complete Travis Scott-inspired takeover on Day 3 that introduced an entirely new visual identity and atmosphere within the existing framework.